Franklin name change mirrors movement to data, direct mail

Wednesday, December 29, 2010

BATON ROUGE, La. — Franklin, the provider of Data Empowered Direct Mail, has changed its name from Franklin Press to reflect the company's current business role.

Founded in 1922, Franklin thrived for decades as a commercial printer. In the 1990s, the company broadened its scope by building data management and direct mail services, and those business operations now generate most of Franklin’s revenue.

“While we’ve invested millions of dollars over the years in leading-edge printing equipment — and continue to do so — that investment now is geared toward providing the very best direct mail experience for our customers,” Franklin Vice President Craig Chumney said. “We dropped ‘Press’ from our name because we’re so much more than that today: We transform data into powerful direct mail solutions.”

Today, Franklin combines skillful management of databases with precision printing and strategic shipping methods. The company draws customers from financial services, gaming, marketing, nonprofit, retail and other sectors. Franklin frequently resets the technology bar for direct mail with new methods for scanning production work and for uploading, automating and tracking jobs.

Chumney said the Franklin name change coincides with redevelopment of the company’s brand. Franklin recently introduced its new Data Empowered Direct Mail logo and identity, and a companion website will follow in early 2011.