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Amplify powered by Franklin


What is Amplify?
Instead of just sending out a traditional solo direct mail campaign, Amplify combines your direct mail with 8 to 13 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously.

How does it work?
Your direct mail pieces are mailed out to your mailing list. Then Amplify touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!

A standard Amplify campaign is comprised of 8 digital technologies geared towards getting you to the best results. These 8 technologies include:

social match

SocialMatch – Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered.

mail tracking

Mail Tracking – Track and record exactly when your mailing hits mailboxes on a per piece level.

qr codes

QR Codes – Maximize engagement with personalized QR codes. Increase and track response to mail via our custom reporting dashboard to see various types of data including who scanned and when they last scanned.

informed delivery

Informed Delivery – Your mail piece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS.

call tracking

Call Tracking – Real time updates and recordings of every call you’ve received as a result of your mailing.

online follow up

Online Follow-Up – After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website.

social media follow-up

Social Media Follow-Up – Continue the touch points of your ads by displaying them on Facebook and Instagram feeds.


LEADMatch – Track and record anonymous website visitors as a result of your mailing AND mail to website visitors who came not as a result of your mailing.

Amplify PLUS campaigns include all of the above, plus the following:

youtube ads

YouTube Ads – Capture attention and cut through the clutter with dynamic video instream ads. Serve video ads before users play their favorite YouTube videos to engage the audience.

discovery ads

Discovery Ads – Serve ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tab in Gmail.

google geotargeting

Google Geotargeting – Display ads in the Google Display Network to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and key phrases, and search/browsing history.

social media geotargeting

Social Media Geotargeting – Display ads through Facebook and Instagram to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and key phrases, and search/browsing history.

We also have offerings that incorporate Addressable Geo, where we geofence the residential or business address of mail recipients to serve ads throughout the display network to all devices at the address. You can track conversions to the website with our sophisticated pixel technology or by foot traffic in stores or commerce locations through device pings.

Want to know more, and get 24% off your first campaign* in the process?

*One offer redemption per company. Cannot be combined with other offers.

Product Reviews

five star rating

“My favorite part about Amplify is the ability to go back and retrieve phone calls after the fact. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.” – Jeff E.

five star rating

“I have been using Amplify and the dashboard has been awesome, not only did I find out our call routing was taking too long (which I streamlined as a result), but I had several callers that did not leave a message, and I was able to recover and talk to them. They turned out to be the best leads. They just didn't want to leave a message!” – John, Avalon School & Music Center

five star rating

"We love Amplify because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!" – Gentle Dentistry of Lancaster